Demographics

OVERVIEW

WHO GOLFS?

Golf may have a reputation as a sport for older Americans, but the numbers tell a different story. According to a 2013 National Golf Foundation Survey, the demographics of golf break down as follows: 11% of golfers are members of the Silent Generation (born before 1946), 27% of golfers are Boomers (born 1946-1964), 27% of golfers are members of Generation X (born 1965-1979), 29% of golfers are members of Generation Y (1980-1999) and 6% of golfers are members of Generation Z (born after 1999).

ECONOMICS

What Golfers Spend

To get a sense of what a golf trip costs, take the readership of Links Magazine, a golf publication, as an example. According to a 2015 Links report, Links readers have an average annual spending on golf travel of $3,965, out of a total spending on all travel of $10,560. 52% of the Links readers surveyed said they planned to take between 4 and 9 golf trips in the next three years.

For the sake of comparison, consider the results of a Bureau of Labor Statistics Survey on U.S. travel spending between 2005 and 2011. For consumers who reported having spent money on travel, expenditures on travel for pleasure averaged $4,700 in 2011. Many Americans do not travel at all.

High Income

For the sake of comparison, consider the results of a Bureau of Labor Statistics Survey on U.S. travel spending between 2005 and 2011. For consumers who reported having spent money on travel, expenditures on travel for pleasure averaged $4,700 in 2011. Many Americans do not travel at all.

41.1 Million

Total Number Of Golfers In The United States

9.6%

Percent Of The U.S. Population Who Play Golf

68%

Percent Of Golfers Who Are Married

77.5%

Percentage Of Golfers That Are Male

22.5%

Percentage Of Golfers That Are Female

90%

Percent Who Use The Internet Regularly

50%

Employed In A White Collar Occupation

67%

Have Attended Or Graduated College

Age Breakdown

0%
Under 30
0%
30-39
0%
40-49
0%
50-59
0%
60-69
0%
70+

Household Income & Economics

$95,000

Average Household Income of A Golfer

86%

Percent Who have life insurance

98%

Percent who own a credit or debit card

79%

Have a net worth over $100,000

83%

Percent Who Own Securites

68%

Percent Who Own A Home

Golf Purchasing Plans

Percent who plan to purchase within 12 months

46%

Computer Hardware

47%

Automobile

33%

Home Furnishings

53%

Golf Equipment

40%

Finacial Planning

48%

Office Equipment